Huawei Watch
HUAWEI WATCH: GLOBAL LAUNCH CAMPAIGN
For Milan Fashion Week, we commissioned a limited-edition watch — combining the artistic vision of Milanese icon Fornasetti with the technological innovation of Huawei. For the first time in history, the illustrative work of Piero Fornasetti had been applied to a piece of digital technology.
We worked with Fornasetti and Huawei design teams to specify the watch strap, canvassed in the classic green ‘malachite’ motif (a rich green gemstone) and limited-edition packaging.
We created a film to document the partnership for Huawei channels and media.