Envision Energy: Brand refresh and Electric Vehicle launch
Orchestrating beautiful energy
Envision are of the world’s largest smart energy management companies and among the largest wind turbine manufacturers in the world.
They needed a reinvigorated brand that expressed their purpose and innovations ahead of the Geneva International Motor Show where they unveiled an electric and intelligent concept car.
Designed by legendary car stylist and creator of the DeLorean — Giorgetto Giugiaro — connected and powered by Envision’s global clean energy ecosystem.
We started by looking at the brand architecture, grouping their businesses and services under four pillars that simply explained their unique energy eco-system — Generate / Connect / Store / Move.
We created a rich, immersive brand world that communicated the concept of orchestrating energy by visualising a metaphorical process for each brand pillar.
A set of expressive kinetic forces that drive, steer, manipulate, collect and control the abundant natural energy all around us.
Alongside a bright new colour palette, a simplified logo and lowercase logotype gave a more optimistic look.
Beautiful energy graphics illustrate literature.
We designed a new website, launched for the Geneva Motor Show.
Our social campaign for Geneva teased the EV and communicated Envisions purpose to a new consumer audience.
A Wired partnership ensured sustained connection to our targeted, tech savvy audience.
My brand guardian relationship continues with Envision, rolling out the new brand across comms and their new venture into Formula E.