CELEBRATE FOCUS campaign : Launching the NEW Ford Focus
Saying thanks
To the 12 million+ Focus owners. Engaging with the fans — real people, and real stories. Demonstrating the real love that exists for the worlds best selling car ahead of the new model launch.
A launch film invited drivers to share their Focus stories. Working with illustrators Mr Bingo and Tim Goodman we responded in real time with quirky social posts, depicting dream cars, pet names and film fantasies.
We launched the new model by illustrating the best stories onto the car for real. The art car become a piece of content in its own right, touring Ford sites around Europe and starring at the Paris Motor Show.
