adidas football: CREATOR DOCK
Uniting the tribes of London
Adidas needed to make their mark in London, to regain status with the capital's creators and ballers.
The launch of the new Team Mode boot pack and Tango League finals provided the perfect moment to connect.
There is only one truly neutral location in London - and one location that connects all of London: The River Thames.
The Creator Dock — a floating amphitheater for the Tango League finals and iconic stage for the city’s football creators.
Interactive product experiences, local music acts and London-based football superstars.
A platform for influence.
OOH creative helped the event sell out in 5 minutes.
